B2B
Beyond Cookies: Tips for Success in Advertising’s New Era
“As the industry moves away from collecting third-party cookies, it’s time to update your targeting and measurement strategies. The good news: it doesn’t have to mean messier or less performant campaigns. On Pinterest, you can see equal or even better results using first-party platform data with your first-party customer lists.1 Read on for best practices to help you succeed without relying on third-party cookies.”
Essie's Multi-Objective Campaign Nails It with Millennials
“Leveraging Pinterest's unique features and engaged community was key to the success of Essie’s multi-objective campaign.
Pinterest is the ultimate hub for beauty inspiration, fashion and nail trends. essie strategically capitalised on Pinterest's high-intent Gen Z and Millennial audience4, who are actively seeking out new products, particularly during the peak summer period when nail searches surge5.
Essie recognised Pinterest’s ability to tap into the latest trends and strategically aligned their campaign with iconic celebrity style, pop culture moments and fandoms surrounding major concert tours. ”
Cetaphil achieves glowing success with first Pinterest campaign
“Cetaphil, a brand that’s synonymous with gentle, effective and dermatologist-recommended skincare solutions, wanted to boost awareness for their new Cream-to-Foam Cleanser. But when you’re already already a trusted name in households across Canada and beyond, with 70% of Pinterest users expressing recognition of the brand, they needed a fresh, innovative way to reach their audience and highlight this new addition to their skincare line.
So, for their first campaign on the platform, Cetaphil worked closely with the Pinterest team to design a creative campaign leveraging Pinterest's suite of tools to tap into trending searches.”
Why January is Prime Time for Advertisers on Pinterest
“While retailers catch their breath after the hectic holiday season, many brands breathe a sigh of relief and switch off their advertising campaigns. But what if this universal "pause" is actually a missed opportunity for brands? While most digital platforms see a post-holiday slump, Pinterest experiences a surprising surge. ”
Starbucks at Home Sees Unparalleled Engagement with an Immersive Pin Extension Quiz
“For the 2022 holiday season, Starbucks at Home encouraged Pinners to get into the festive spirit with limited-edition Starbucks at Home holiday coffees.
Holidays are one of the biggest moments of the year, with a very small window of time to reach consumers, so Starbucks at Home started planning early. In July, they worked with Pinterest to develop a multi-objective strategy driving awareness and consideration through a mix of ad formats, including Video, Static and Idea ads. And to inspire deeper engagement, the brand tried out their first Pin Extension for a personalized touch.”
Lancôme's Groundbreaking Holiday Advertising Strategy
“Beauty lovers come to Pinterest to discover new products, and, in fact, 61% of monthly Pinners make final decisions about beauty and personal care purchases on the platform. Recognizing the strength of Pinterest's influence thought the purchase journey, Lancôme ventured into new territory during the 2022 holiday period by launching a full-funnel campaign on Pinterest, aiming to reach beauty enthusiasts and holiday shoppers alike.
The brand understood that people on Pinterest exposed to full-funnel campaigns convert at a 3x higher rate.3 So they worked with Pinterest and their agency, Wavemaker, to design a full-funnel campaign to drive shoppers through the entire customer journey. ”